The activities to be carried out in Australia and Iran are described below:
1. Identify, develop and position the QIDO International marketing strategy. This function will continue for all subsidiary companies that will be developed by QIDO in the future.
2. Develop Creative Design to define the media collateral required to implement the marketing strategy for Brisbane in Iranian market, including:
* Branding & positioning statements
* Websites
* Stationery suite and standard forms
* Brochures and catalogues
* Videos
* Television and cinema advertisements
* Power-point presentations
* Conference display material
* Portable exhibition display module
3. Production of the marketing and media collateral identified in Section 2
4. Communication Strategies
* Developing and implementing ‘above the line’ Iranian advertising campaign
* Developing and implementing public relations strategies in line with the marketing strategy
5. Market Research
* Undertake studies against agreed target sectors, specific projects and related markets
* Market response studies to monitor the effectiveness of the marketing strategy
* Iranian Based Marketing & Promotion
6. Conducting public relations communications activity in Iran